She Sounded the Alarm, Now It’s Up to Us

When Kiandria Demone first took to the internet to call out the financial infrastructure that enables hate-fueled donations, she didn’t expect to become the face of a movement.

But after helping to expose how online platforms can profit from racism, she’s emerged as a clear, sharp voice calling for collective action, legal accountability, and sustainable support.

“I’m not about to attach myself to every white person that does something racist and tries to profit off it,” Kiandria said, reflecting on the flood of requests she gets to “take people down.”

Instead, her mission is clear: go after the systems that enable them. In a follow-up conversation, Kiandria gave insight into what’s changed and what still needs to happen.

Top 5 Takeaways

1. This Isn’t About Sides, It’s About Systems

Kiandria dispelled the idea that her work is about personal vendettas. “This is not me versus Shiloh Hendrix,” she clarified. “This is me and everybody else calling out racism that's happening in a way that's systematic and harming so many people.”

Kiandria emphasized that racism profiteering is a structural problem, and the goal is to hold the systems accountable, not just the individuals benefiting from them.

2. Kiandria Is a Leader, But She Can’t and Won’t Do This Alone

“I won’t deny that I’m a force,” she said. “But I cannot be a movement on my own.” Kiandria is calling for a broader coalition of supporters who are not only inspired by her work but also willing to step up.

She likened her role to getting a defensive steal in a basketball game, now she’s looking to pass the ball to someone who can make the slam dunk. That next play, she hopes, will be a civil suit, but she’s realistic: she’s not an attorney and can’t file it herself.

“These payment processors and these systems are a whole beast in themselves, and it could be difficult to get an attorney to take that case," said Kiandria. “And if I can't find an attorney that's willing and brave enough to take them on, then I've done my part in even trying to.”

3. The Fight Has Made an Impact, Regardless of the Outcome

While questions still swirl about whether Shiloh Hendrix has received any of the funds raised, Kiandria urges people not to get stuck on that. She believes that in exposing these practices and demanding transparency, the tide has already shifted.

“I want to set people's expectations on where they are placing their hope, and I want them to give themselves credit for fighting this fight,” Kiandria said. “We held them accountable if nothing else, in the court of public opinion, right? 
So they didn't get away at this point. If we don't do anything else, they did not get away without consequences.”

People now know who the real players are: not just the influencers, but the platforms and payment processors that make it all possible. That awareness, she points out, is its own kind of victory.

4. Support Is More Than Likes and Shares – It’s Safety, Funding, and Community

Since speaking out, Kiandria’s life has changed dramatically. “This has completely shifted the direction of my entire life,” she said. From threats to her family’s safety to targeted suppression of her content, she’s seen firsthand the cost of activism in the digital age.

“I spoke to the president of my local NAACP chapter, and he reminded me that this work that I'm doing is not without a cost. And he said that 
anybody supports this fight should also support me, not just spiritually, not just on social media. It takes funding to keep myself safe to keep my child safe at this point, my extended family that doesn't even live with me. It's just a lot to take on.” 

She now has an activist fund for people who want to support her work in a real, tangible way.

“We are taught not to ask for help,” she said about the pressure Black women face to carry movements on their backs. But she’s learning to ask anyway, not just for herself, but to sustain the work, her safety, and her growing nonprofit.

5. We All Have a Role in Holding Systems Accountable

The investigation Kiandria helped spark opened people’s eyes to just how much power we have when we work together. With the help of everyday people who dug into source code, traced payment processors, and filed complaints, a real digital resistance emerged. At the same time, she acknowledges the fight can be scary.

“It's perfectly normal to be scared right now, but look at the state of the world that we're living in. Look at the state of the world,” she insisted. “We have to stay involved. I get that it's scary, and I get that it's intimidating, but what's worse is not fighting back.”

Kiandria encourages everyone to keep filing reports with Stripe, the FTC, and the California Attorney General and to understand that the digital landscape is the new battleground.

What's next?

Kiandria has proven herself as a leader and is currently in talks with Georiga Democrats about a 2026 run for office.

In the short term, she is getting ready to launch her summer program for girls, Little Miss Entrepreneur – think Toddlers & Tiaras meets Shark Tank – a pageant not based on beauty, but on merit and sales.

“So they take a workshop where they learn sales, branding, marketing, and then they essentially pitch in this pageant,” explained Kiandria. “Any support that you guys are giving me is going to be all funneled into that – whether it's being out in my community speaking, whether it's mentoring young girls – that's essentially at this point where your support is going to.” 


To support Kiandria, donate to her activist fund or shop at Femme Finds ATL.