Black Woman Leads Effort to Hold Racism Profiteers Accountable Online

Atlanta entrepreneur and activist Kiandria Demone has successfully disrupted a white woman’s attempts to profit from her recent racist attack on a 5 year-old Black boy. The woman identified herself online as Shiloh Hendrix and claims the young boy stole items from her son’s diaper bag while at a playground in Rochester, MN.

Shiloh Hendrix has gone viral for her racist attack on a 5 year old at a Rochester playground.

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So far, Shiloh has raised over $650,000 on GiveSendGo, the same crowdfunding site that raised money for Kyle Rittenhouse and January 6 rioters. She has now increased her fundraising goal to $1 million and says, "I called the kid out for what he was."

Thanks to the efforts of Kiandria, Shiloh may never see that money.

Following The Money

Like many people, Kiandria was sickened by the video of Shiloh's agressive racism, but waited a few days to respond. Known to go toe-to-toe with racists online, Kiandra said as a Black mother, this incident hit different.

"This is not a situation where I just wanna cyberbully [Shiloh] and have people talking about her bad dye job. I want to actually get in this situation and make a difference," Kiandria said. Armed with first-hand knowledge around compliance and payment processors, she put her coding skills to work.

"I cracked HTML web code to expose the payment processor funding the racist campaign that is rewarding a yt woman for calling a Black child the N-word," Kiandria wrote on Threads. "The payment processors and the banks are the real villains here honestly. They are the only ones who win either way. The racist people donating are just the idiots being taken advantage of."

Watch her explain how that works below.

Video caption: Shiloh Hendrix went viral for calling a Black baby the N-word and now she’s racking up donations. But we found her payment processor. If Square pauses payouts (which is what we are pushing them to do), they can hold the funds FOREVER. No money for her. No refunds for them. Just consequences. Their hate-fueled donations will remain in a digital graveyard.

Kiandria identified Square as the payment processor embedded in GiveSendGo's checkout system and launched a coordinated online effort to hold the company accountable for hosting and facilitating hate-based profit.

"GiveSendGo is an online site, they have to have a third party payment processor and these payment processors have policies. 
They have laws, they have regulations that they have to abide by," Kiandria said.

The effort was so successful, it crashed Sqaure's customer service ChatBot.

"For a couple of days, people were just really devastated that she was being allowed to profit off of that. 
So when I initially found the payment processor, I was just excited to have it. I'm like, 'Hey, this is a lead, right?'"

And once Kiandria shared her findings, a decentralized and dedicated network of tech-savvy volunteers began scouring the fundraising infrastructure in shifts, inspecting the site's backend and spotting changes in real time—like a covert swap to new processors in the middle of the night.

Kiandria is calling on the public to keep the pressure on by filing complaints directly with Square and if they've been affected by similar services, with the Consumer Financial Protection Bureau (CFPB) or Federal Trade Commission (FTC). “We need that paper trail,” she emphasized.

As for her role moving forward, she said, "I have to see this through, because I have a Black child. 
I'm a Black mom. I'm not gonna sit back and watch people do things like that with no consequences when I have the skill to help do something about it." 

How to Help

• File a complaint with Square or Block if you've used their services and had issues.

• Email Square directly, since support chat is currently down.

• Report to federal agencies like the FTC and CFPB.

• Follow, tag and credit Kiandria Demone when sharing resources

Despite being the originator of the takedown strategy, Kiandria is finding herself sidelined from the narrative by larger social media accounts who share her templates, strategies, and findings without giving her credit.

"You didn't find it. It didn't just poof out of thin air," said Kiandria. "It came from a Black woman. I'm dealing with the death threats, the sleepless nights. I'm dealing with people doxing me, harassing me, being called racial slurs. I don't think it's fair to expect me to take that on and not give me credit for that. 
I'm getting death threats, so yes, tag me, okay?"

"I don't think people realize that when they don't tag me, when they don't credit me as the source, they are minimizing my platform," she continued. "They are undercutting my ability to make a difference. This is quickly becoming a movement and it is imperative that I be a part of that."

As Kiandria has to fight for the credit that is rightfully hers, she is thankful for the people who have gone online and supported her business Femme Finds. On Threads she wrote,

"Because of you, I’m able to donate a significant portion of profits to the family of the Black child who was harassed by Shiloh Hendrix. Your support doesn’t just fund justice, it fuels the freedom for me to keep doing this work loud, bold, and unapologetically. Every single purchase counts. Now let’s keep the pressure on. Keep filing complaints and keep sharing! If they want to fund racism, we’ll make it EXPENSIVE."