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Reconnecting News

to Black Culture

ABOUT            IMPACT          COVERAGE            CONTACT

our MISSION

ABOUT

We are a social enterprise dedicated to building a sustainable newsroom that modernizes the format and distribution of journalism to reconnect news to Black culture. 

Our mission is to utilize the power of stories as a catalyst to shift culture normalizing inclusion and equity into the fabric of our society. We believe storytelling transcends racial and socioeconomic boundaries captivating hearts and minds, influencing more empathetic actions. As proud recipients of two Regional Emmy Awards, we stand as a distinguished news and production powerhouse. Our mission goes beyond crafting narratives; we are architects of equity, amplifying voices that resonate with the shared human experience. At the heart of our endeavors is a commitment to fostering connections and community.

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BLCK Press' flagship TV news program Here's the Truth wins 2 regional Emmys in 2023 after earning 6 nominations. Season 2 and Season 3 are now nominated for another 6 nominations. Winners announced October 2024.

Our newsroom currently distributes 

our reporting on the platforms of trusted independent journalist Georgia Fort and on Television. In 2025 we are relaunching our  digital reporting on our own channels. We are also currently researching and developing other formats and distribution channels that will continue to foster trust and engagement with our audience.

Our Impact

SERVICES

We measure our effectiveness through engagement and audience growth, community trust, legislation and economic impacts from our reporting and our audiences civic participation. We believe these metrics will help us capture the impact journalism has on Black culture and support our company in improving our effectiveness while increasing our capacity.

Trust Across Our Brands

Listening sessions conducted by an independent party concluded BLCK Press was a top trusted source by Black Minnesotans.

 

One place that our newsroom distributes our reporting is via independent journalist Georgia Fort, a digital brand we own. Her online platforms were the number one preferred method for Black audiences to receive their news.

 

Here’s the Truth ranked higher among older demographics as it is a longer form, linear news product that publishes first on broadcast Television and then digital. It’s regionally recognized for its journalism excellence receiving 12 regional Emmy nominations in just 18 months winning 2 of the awards in 2023 with 6 pending nominations this year.

Economic impacts

  • $1M to Black & Brown media makers

  • 38 Black businesses amplified on our platforms

  • $250,000 for individuals and businesses 

Engagement & Growth

We reached over 1 million people in the last year. At our peak our TV News program reached a .2 market share for our time slot

Legislation

The impact of our reporting on legislation is available upon request.

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SAMPLE COVERAGE

This report of the Blue Line extension in Minneapolis highlights critical issues of displacement and cultural preservation within a historically Black neighborhood, a theme common to Black neighborhoods across the nation. As the expansion threatens to demolish key community landmarks like KMOJ and El Amin's Fish House, it underscores the ongoing struggle between urban development and the preservation of Black wealth and cultural heritage. Our reporting uncovered key facts about the development including the number of properties estimated to be destroyed. The depth and nuance in our reporting was unique to reports done by other outlets on the same topic. Our distribution strategy reached over 200,000 people.

Blue Line Plans Derail Black Businesses 

The Emerald Ash Borer outbreak has led to costly tree removal for homeowners, with low-income and BIPOC residents bearing the brunt of these expenses. This case underscores systemic issues in how the city handles urban environmental crises, exposing discrepancies in enforcement and communication that disproportionately affect marginalized communities.

Big fines hit Black homeowners hardest in Minneapolis' emerald ash crisis

PROJECTS

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CONTACT

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